Great pictures make the words clearer.
The right images and typography make all the difference to a promotional piece.
An image can tell a story. Seriously who in their right mind would consider ‘red high heels’ to climb a tower. In a glance we recognise the message and enjoy the humour.
Through out this piece the photography emphasises, the height of the towers, their dangers, their locations, beautifully, in ways words couldn’t.
By the end of this brochure the customer/ viewer is aware of the products use, functions, features and advantages. The safest climbing equipment and systems for linesmen working on electricity towers and similar structures.
The typography compliments the subject further enhancing the customers message. Their product is better, safer and here’s why!
Design should never say, “Look at me.” It should always say, “Look at this.”
— David Craib
Deirdre ní Dhubhghaill is Deirdre ní Dhubhghaill is the owner of 2D Graphic Design. Established in May 1996. We design identity, marketing and promotional material for individuals, small business to large organisations. We can organise single marketing strategies or a whole campaign for any business. That is a catalogue, packaging, website or a corporate identity programme. working to create a new image or with your existing identity. | Topic: Graphic Design | Tags: beautiful, Electricity towers, Graphic Design, Photography, pictures, Pylons, typography, words
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