Great pictures make the words clearer.
by Deirdre ní Dhubhghaill on Jul.10, 2010, under Graphic Design
The right images and typography make all the difference to a promotional piece.
An image can tell a story. Seriously who in their right mind would consider ‘red high heels’ to climb a tower. In a glance we recognise the message and enjoy the humour.
Through out this piece the photography emphasises, the height of the towers, their dangers, their locations, beautifully, in ways words couldn’t.
By the end of this brochure the customer/ viewer is aware of the products use, functions, features and advantages. The safest climbing equipment and systems for linesmen working on electricity towers and similar structures.
The typography compliments the subject further enhancing the customers message. Their product is better, safer and here’s why!
Design should never say, “Look at me.” It should always say, “Look at this.”
— David Craib
The Sinclair C5 was an innovation ‘a child of the 80′s’ give it a break.
by Deirdre ní Dhubhghaill on Mar.08, 2010, under Other
The Sinclair C5 was a battery powered electric vehicle invented by Sir Clive Sinclair and launched in the United Kingdom on the 10th of January 1985. It was a battery-assisted tricycle steered by a handlebar beneath the driver’s knees. Powered operation was possible making it unnecessary for the driver to pedal. Its top speed of 15 miles per hour (24 km/h).
Flip the wheels two to the front and you have the Honda 3R-C. Hondas ‘tribute’?? Using electric motors it’s a zero-emissions vehicle but mostly Honda’s newest concept vehicle. The three-wheeled vehicle will apparently use a battery, an electric drivetrain mounted low in the chassis for improved stability, it even includes a bit of room for storage in the front.
There is a remarkable resemblance between the two and quarter of a decade apart. The Sinclair C5 represents an attempt to solve a problem that the technology of the 80′s couldn’t fulfill. The Honda 3R-C repeats some of the C5′s ‘shortfalls’. Interesting step in the technology but ‘are we there yet?’, I think not.
